No surprise for large companies, one company even renamed itself but its approval ratings still stayed in the basement.

A fortune 500 company I worked for renamed internal projects many times when the original failed. But they continued dumping money into those black holes. One dollar eating project was renamed 3 times and was on its way for a 4th rename when I left. That project was started between 2005 and 2010. I was not involved with it, but everyone knew it would fail.

So M/S renaming copilot ? I expect a few more renames as time goes on :)