Apple's Neural Engine and the CoreML framework to leverage it are almost a decade old now.

Apple Intelligence was a rebrand, and Apple has made some unique decisions rolling it out.

For instance, the new chatbot version of Siri's hallucinations were seen as unacceptable, so its release was delayed.

Is a chatbot that provides false information regularly really an advancement?

Apple chose not to do photorealistic generative images, so they can't be used for deepfakes.

Apple chose not to add a feature to write text for you, just one to clean up what you write, because they don't want to help kids in school cheat.