I do tech dd, exit readiness and post merger integration in tech companies and this is my daily bread. The biggest lever I have: connecting initiatives to ROI/bottom line impact. It's incredible how blind product/software teams run. So much to do but most of it won't make any money and just feels productive. Connecting activities and work directly towards revenue is very important.

If your company runs well: won't hurt you much that you're not doing this. Otherwise this will be your end. And that really hurts because you lose the economical impact of the product and the jobs.