#1. It signals you’re ahead of the competition. This is an Claude moment. They turned down the DoD because they don’t need their money. Now they are saying why they don’t need it.
#2. It makes their partners with access feel extra special.
#3. Mythos doesn’t have to deliver on the hype. Tbh if more people tried opus they would be surprised at how good it is.
#3 is part of my confusion with how they’re doing the marketing. It really is incredible.
Didn’t GPT5 show there are pretty major risks to this strategy?