That is a smart move from them. People have AI advertising fatigue but they sure like some of the features it allows. I don't know of anyone asking their 15y nephew to edit their ex or a photobomber out of a photo anymore, they just do themselves from their smartphone. They use automatic translation everywhere, they don't even look at links in web search but read the answer provided by an LLM, they sure fall into periodic meme/trends like converting photos to Studio Ghibli like drawing a year ago or whatever is trendy today, etc.