That is the thing. If I sign up to a fonts website, I may be interested in fonts. Finding new fonts, the history of fonts, obscure lineages, how to use them, that stuff.

Give me that in a newsletter and I might read it. Give me some info about an "awesome" new "release" and lose me. That release is important for everybody working there, but outside of that it id irrelevant as a story.

Wanna sell a new industrial font? Write about interesting industrial fonts and then in the end tie it to yours. People that read that far may just click and buy.