It's very different for Google, the giant faceless corporation, to know someone's search history. Making it _public_ is a different ballgame.

I can't believe I have to say this, but you can't simply delete an important facet of society (expectation of privacy) and expect things to turn out alright. People will still have hangups around prudish topics and traditions. And privacy has always worked as an escape hatch for people in bad situations, either locally (controlling parents and partners) or society-wide (facist governments, genocides).

Just because we can imagine a society where this information is public and everything still works, doesn't mean that there's a path from here to there.