> We buy it to be a tool in our toolkit, not the center of our lives.

Somehow this thought evades almost all software providers nowadays. Distracting, and in equal amount, obstructing self promotions and unwanted hints are the norm, which is making life worse, not better. Then why paying them to annoy us? Somehow this very basic thought is not there, not a bit in most of the cases. They want to be the center of our attention. Idiotic. (I do not ask for forgiveness for this strong word. I believe that the costly - and eventually paid by us - marketing teams are dumb copycats senselessly pushing bad practices established elsewhere through time. I do not dare trying to find exceptions, it is hard.)