> Working with distributions packagers and integrating with them does not cost much... This would currently give you a competitive advantage over Nvidia..

Packaging is actually a huge amount of effort if you try to package for all distros.

So the common long-standing convention is to use a "vendored software" approach. You design everything to install into /opt/foo/, and you provide a simple install script to install everything, from one (or several) giant zips/tarballs. It's very old and dumb but it works quite well. Easy to support from company perspective, just run your dumb installer on a couple distros once in a while. Don't depend on distro-specific paths, use basic autodetection to locate and load libraries/dependencies.

Once you do that, it is actually easier for distros to package your software for you. They make one basic package that runs the installer, then they carve up the resulting files into sub-packages based on path. Then they just iterate on that over time as bugs come in (as users try to install just package X.a, which really needs files from X.b).

But you need to hire people with expertise in the open source world to know all this, and most companies don't. Maybe there's just not a lot of us left out there. Or, more likely, they just don't understand that wider support + easier use = more adoption.