The exp and ln are infinite series. Exp is roughly the infinite series for cos AND the infinite series for sin. Hiding that every op is an infinite series behind a name doesn’t make things free. It just makes even trivial ops like 1+2 vastly more work.
They are not infinite series per se. They can be represented by infinite series in several ways but there are standard ways to define them that do not involve infinite series. The logarithm in particular is not even represented by an infinite series (in form of Taylor expansion) defined in the whole complex plane. And knowledge/use of trigonometric functions greatly precedes such infinite series representations.
Moreover, the point is not always numerical computation. I don’t think anybody argues that eml sounds like an efficient way to compute elementary functions numerically. It may or may not still be useful for symbolic computations.
The article is about producing all elementary functions, which 1/(x-y) clearly doesn’t, as it doesn’t produce any transcendental function. Like many of such universality-style results it may not have practical applications, but may still be interesting on its own right.