Yes, but I think it's important to make that clear. It doesn't appear to attempt to target photographers who are not coming from a video editing background, and photographers will probably be disappointed.

I do hope they split this out to a separate focused product, as the photo editing space is in dire need of more options.

The webpage seems to advertise itself as a Lightroom replacement sort of software?

Which if it is, it better be damn good at it. Adobe may generally suck and Lightroom has many rough edges, but it has streamlined its workflow very well.

This is why I (photographer) haven't switched from Lightroom to an alternative. It's because all the alternatives are targetting different workflows or have a pretty half-assed RAW workflow. We don't need a photo workflow tacked on to something else, we need a proper good workflow made from scratch.