"Knowing names is my job. My art. To weave the magic of a thing, you see, one must find its true name out. In my lands we keep our true names hidden all our lives long, from all but those whom we trust utterly; for there is great power, and great peril, in a nam- what's that? Yes, I did move the Issue into the Backlog before starting the Sprint. No, it was seven Story Points. Break it down into two Subtasks? Yeah, can do. Then I'll mark it as Ready." -- Ursula K. Le Guin (mostly)