alt Hacker NewsTangential but since it's in the title...
pcbway and jlcpcb sponsorships, especially on hobby electronics YT videos, are quite interesting case.
On one hand they seem redundant at this point. Both companies are well known to the target audience to the point of saturation, there isn't really any serious competition (in terms of capabilities, speed and price) and yet they keep sponsoring more projects.
On the other hand, it's probably the sponsorship I tolerate the most. Both are genuine companies unlike all the borderline scams such as all the vpns, brilliant, mobile games, etc.
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The value of this kind of sponsorship is not as much about becoming know to the target audience but creating the environment to grow the number of audience.
At this point I think it's about creating new audience. I've been to a talk where a jlcpcb teached programmers how to build an NFC business card - most of these guys wouldn't know where to start with electronics but some of them are dabbling in them rn.
The Coca Cola company still makes advertisements, even though everyone already knows about Coke. You have to keep your name in the top of your target audience’s mind.
To be honest, without the sponsorship from PCBWay I would probably have stopped making videos on my channel.
It’s not a lot of money - but there is an informal commitment that I will try and produce a video a month. It’s also very on brand for my content - hobby electronics with a focus on embedded (ESP32 range of microcontrollers).
I think the videos are entertaining and educational. Actual viewer numbers fluctuate wildly and despite over 50K subscribers - a “successful” video for my channel is around 3000 views (channel is in my profile).
I still find it amazing that I can get PCBs manufactured at such an affordable price. Even SMD assembly is reasonably priced. Short production runs are more than doable at the amateur level.