I think there's levels to it. I've seen what I would consider a big artist at a small venue for $20 plus tax, no fees. You could tell that show was a labor of love for the artist. But, I would never expect to pay that price going to a festival like Coachella, or even a local stadium show.
Actually, writing this comment got me thinking that maybe the larger the venue, the more expensive the ticket needs to be out of necessity. More hands in the cookie jar, and all that.