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dminikyesterday at 3:32 PM1 replyview on HN

Why do stores increase prices before a sale?


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RivieraKidyesterday at 4:11 PM

Ok, so the answer is "they make the existing model worse to make it seem that the new model is good". I'm almost certain that this is not what's going on. It's hard to make the argument that the benefits outweigh the drawbacks of such approach. It doesn't give the more market share or revenue.

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