Yes, it's a stupid 4chan meme from 2013. I can only surmise those who quote it either don't know its origin, or they must be wholeheartedly 'embracing the cringe.'
Stupid? Hardly.
Sony was granted a patent in 2009 "for an interactive commercial system that allows viewers to skip commercials by yelling the brand name of the advertiser at their television or monitor." : https://www.snopes.com/fact-check/sony-patent-mcdonalds/
Lul, Im embracing this "cringe" you talk about :) Everytime I read it it makes me laugh :D