alt Hacker NewsThis is not true though. My two favorite bands from the past year were poorly-attended shows that I stumbled into. You can still seek out good underground, obscure artists - you just have to look for them.
Not trying to be elitist - like what you like. I just really feel like little artists need the support. Plus, it feels like there is a bit more satisfying agency and fate in looking for new things rather than being fed them.
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Something I did a few years ago was buy a thing on eBay of 300 random CDs for like $10.
Most of the CDs were unsurprisingly stuff that was pretty common, but I would occasionally find a few artists that I had never heard of that I ended up really liking, like "Hoss" by Lagwagon.
I haven't done this in awhile, but I might do it again soonish. It was fun digging through all the CDs to find stuff I ended up actually liking.
Yeah. It has literally never been easier to find good niche music, and that's been true for over a decade.
Don't confuse the people playing the marketing game to try to win big with the whole world out there.
Years ago, this line formed in my head, and has stuck around - it has been long enough that I can't remember if I read it somewhere or if I came up with it myself, but I think it's relevant here:
"There are only two ways to find good new music - listen to a lot of bad new music, or outsource your listening choices to someone else - and the second doesn't protect you against the first."
Outsourcing your listening choices can look like lots of different things: that friend who goes to lots of concerts and always has an amazing new band they've heard recently, radio DJs, algorithmic suggestions like Pandora or Spotify, the Billboard Top 100, your local bar's live band choices, the Grammy Awards, going to clubs where DJs play new music, etc - but ultimately they come down to the same thing, letting someone else decide what you listen to.
And while my pithy version mentions "bad new music", included in there is anything which is not "good new music", including lots of mediocre or inoffensive stuff which doesn't rise to the level of being "good".
I first thought about it in the context of music, as I was looking for new songs to choreograph to, but it's true of discovering any new products where the quality is a matter of taste or subjective assessment.
- Want to find new food you like? You either eat lots of weird foods, or you find someone (a friend, a food blogger, the NYT food reviews, your mum, anyone) to recommend you try something they've discovered.
- Want to read a good new book? Either pick up random books, most of which will be trash, until you find something you like, or find someone to filter down the books (a small bookshop which carefully curates its titles, a library's recommended reading list, the best sellers lists, Oprah's book club, etc).
- New TV shows? Watch many bad shows until you find a good one, or wait for recommendations or awards nights.
- Restaurants, clothing designers, shopping malls, Youtube channels, content creators, movies, directors, websites, etc - the story is the same.
The only places where this does not apply, is in contexts which have objective measures which can be used as filters: if you want a new monitor, you can go to any store and filter or sort the options they have by objective measures like "display size", "resolution", "response time", "weight", "connectivity" etc, and find new products which meet the criteria. This is still dependent on someone to go and collate the information about all the products, but you are not forced to try lots of incorrectly-sized monitors to find one which optimises your preferences. Similar for microcontrollers, CPUs, car trailers, light bulbs, etc.
But even things with objective measures often have subjective qualities which have to be assessed - you can filter laptops on weight, RAM, clock speed, and storage, but how it feels to hold, whether the keys have a nice feel, whether the machine overheats too quickly - so you're often back to the original observation on these matters too.
OP is part of a facile, superficial milieu. You know—the common clay of the new world.
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The whole psyop thing is only an issue if you use "popularity" and mass appeal (people following in instagram, etc) as a signal for finding stuff.
The alternative is to listen to less filtered/signalless stuff (which isn't hard - bandcamp new releases lists (or my bandhiking app) or even their trending charts which seem to be unpopular enough that it's not entirely controlled by marketing (lots of unlistenable stuff makes it onto the chart) and meet/hang out with other people who do the same for a minor filtering pass.
Some of it will suck.