It may be "not what they mean", but they're wrong. No business that actually adds value is ever truly passive.
As a counterpoint, I have a website that generates a few thousand dollars per month and sometimes I improve bits about it but sometimes I also don't touch it (or its emails or anything) for a year.
As a counterpoint, I have a website that generates a few thousand dollars per month and sometimes I improve bits about it but sometimes I also don't touch it (or its emails or anything) for a year.