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gretchyesterday at 8:04 PM1 replyview on HN

Presumably you care about the quality of your marketing. Otherwise why do it at all. Worst case scenario, your marketing turns people off to your music, who would have otherwise been listeners.

Actually there’s some interesting problems here because a huge part of music marketing is in a visual medium, like a poster or album cover. It is literally impossible to include a clip of your sound.

So you should be really interested in how to capture the “vibe” of your music in a visual medium.

But if you don’t care at all whether ppl actually listen to your music, then yeah you don’t have to deep dive.


Replies

3sdfsyesterday at 8:23 PM

"Actually there’s some interesting problems here because a huge part of music marketing is in a visual medium, like a poster or album cover. It is literally impossible to include a clip of your sound."

The term you are looking for is 'aesthetic'.

And indeed.. music is far more than just a sound or whatever simple thing one tries to boil it down to.

Im convinced many (especially here) really dislike that - they want it just be a case of typing in a few things in an LLM and bam... there you go. They have zero clue about the nature of the economy, what's really going on in various markets etc etc.