I assumed it was AI too

"All of this happened over text—not an organized workflow system, but good enough to handle a weekend’s worth of work, one weekend at a time. For a moment, the business worked. In reality, this was the easy part."

And

"The logo was the Boston Celtics logo. The problem? It’s not a minimal, modern logo; it’s a detailed, hand-drawn image from 1946."

have a pretty AI like cadence.

edit: No shade to OP....I'm glad it's not AI, but I'm sad my default is assuming AI now :/