McDonalds. Homogenous everywhere in the world. US, Italy, Japan, Brazil, same stuff.
Good pizza in Italy, goos ramen in Japan, grilled Picanha in Brazil, that's why you go there and want it different/original.
But in software UI this is often overdone. I want the pizzazz in my audio software in what it produces, not in how the UI looks like.
Counterpoint: winamp was strictly more fun than any other audio software
McDonald's is homogenous within a country, but very different in different countries.
McDonald's is extremely different around the world. Different menu, different price.