alt Hacker NewsLooking at it today what I notice is that the ads and the content were disjoint. The ads were heavily for high-end microcomputers often running CP/M and the S-100 bus often in multiprocessor and multiuser configurations often with exotic graphic systems for the time, like you see these guys
https://en.wikipedia.org/wiki/Cromemco [1]
prominently. That stuff was barely talked about in the editorial which was much more about ‘home computers’ like Apple and TRS-80 and Atari and TI up to 1983 or so. Up until then there were a few good ‘computer magazines’ like Creative Computing [2] that were platform agnostic but around that time they started to become more specific to platforms like I was subscribing to Rainbow for my color computer and there were a lot of mags for the C-64 [3] and emerging for the IBM PC and clones. Byte got more focused on the PC and low end CP/M machines with a little interest in high-end workstations and also 68k computers like Mac an Amiga… but just a little.
By the late 1980s the cool kids (some of those “kids” were adults) were already online on BBSes and you didn’t need magazines to keep up with free and ‘free’ (pirate) software. I think computer magazines were struggling, the PC kept growing. Computer Shopper became dominant because boy you could find good deals in it. Then the WWW came along and computer magazines were obsolete overnight.
[1] I saw plenty of PDP-11s and other minicomputers but never saw a high end microcomputer of that era outside the pages of Byte…. But somebody bought them.
[2] loved it at the time but it doesn’t have the staying power of Byte, there is a lab in the EE building next door donated by David Ahl who founded Creative Computing, some issues of CC in the 1978-1979 period are wild.
[3] the c-64 was a huge hit in terms of third party software and having friends who had them, but I don’t think it was talked about in Byte like other home computers because Byte was going upmarket then.
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Byte was interesting because it editorially covered everything from home computers to high-end workstations. Byte was a favorite for me (at the time I was in high school) because it covered things that platform specific mags didn't.
Originally the PDP-11s and the CP/M machines were in different markets. DEC's culture was science/tech/academia, selling to educated technical users and OEMs.
The CP/M market was the precursor of the modern PC market - mostly small businesses who didn't see themselves as technical but understood that word processing and spreadsheets could save them time and money.
Minis weren't considered small systems, both for reasons of cost and complexity, so Byte didn't cover them.
By the mid-80s the cost of a PDP-11 had come right down, and was comparable to a high-end CP/M box. DEC made some efforts to sell to small businesses, but never quite understood the people or the market.
Then the IBM PC and its clones appeared and nuked the CP/M market from orbit.
This was DEC's biggest strategic failure. It had about ten years to make the PDP-11 and VAX designs an industry standard. But it was too busy selling expensive peripherals and trying to compete with IBM at the high end to pay attention to what was happening at the low end, and IBM clones stole its lunch.