alt Hacker News> As a startup CEO, I get at least 3 emails per week from software agencies and consultants. On top of that, they're usually located in India/Ukraine and the rates they offer are very low, so I assume it's very difficult to compete.
This is why cold outreach is rarely effective. Until you’ve seen it, you don’t realize the volume of incoming freelancing pitches coming from all of the freelancers. It’s getting worse with AI automation, now.
Any real networking at all will set you apart. It has to be more than sending someone a LinkedIn request because that’s what all of the other agencies are doing too. You have to establish yourself as a real and trusted person.
Re cold outreach: it depends. The bar is abysmally low, and most outreach is just an untargeted spam cannon. Don't be like those people.
If you manage to make the outreach warmer, it can work surprisingly well. I built a tool to identify high-intent leads on LinkedIn which gets me acceptance rates of 60%+ by finding people that comment on relevant content to my niche: https://www.getibex.com