> To picture that amount of VC cash - they're at Series F, and a huge chunk of that went towards marketing.

I guess they should have put some of that marketing money into hiring someone to manage the security of their systems. It's pretty telling that they had to hire an "incident response provider" just to figure out what happened and clean up after the hack. If you treat security like something you don't have to worry about until after you've been hacked you're probably going to get hacked.