I'm in western Ohio and had heard about the peptide fervor on podcasts but never IRL. Today, at my daughter's soccer game, I overheard a long conversation between two guys in their mid-40s comparing their peptide regimens (along with just discussing their fitness activities).

I'd never actually heard anybody talk about it before. At first it was the generic CrossFit talk I'm used to hearing, then to diet and recovery / injury stuff, but then it too the peptide turn. It sounded like both of them are injecting themselves from stuff they're buying on the Internet. They both talked about it like it was just the most natural thing.