I will be good to have competition for space Internet. It’s unclear though if the market will really support two players. Satellite radio and data quickly ended up consolidating down to one.
Amazon is trying to become more vertically integrated but they seem at a structural disadvantage here competing against SpaceX.
You might be counting out the value of government and military contracts that might not want to do business with a wild card.
SpaceX is killing it because the US government gives them a bunch of contracts, but if stability is slightly more important than cost or speed, amazon has a contender.