Their marketing is going overtime into selling the image that their models are capable of creating uber sophisticated malware, so every single thing they do from here on out is going to have this fear mongering built in.

Every statement they make, hell even the models themselves are going to be doing this theater of "Ooooh scary uber h4xx0r AI, you can only beat it if you use our Super Giga Pro 40x Plan!!". In a month or two they'll move onto some other thing as they always do.