alt Hacker News> Under Cook’s leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 to more than $416 billion in fiscal year 2025.
Quite successful.
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This is what’s all bad with us stocks and completely disconnected with market value: Revenue jumped 4x but market capitalization got inflated to 12x.
He destroyed my trust in Apple in ways that can't be put in numbers.
This growth comes from rent seeking. Greedy fees and lock-in they can sustain due to control of the platform and cultivated duopoly.
Apple narrative around security is patronising and deceptive, used as an excuse for removing users' freedoms (by not letting users replace Apple's services with competing ones Apple protects users from their bad choices). Very conveniently the supposedly most innovative company that is great at UX can't do better than Vista.
Apple's response to pro-consumer laws was petty, vindictive, malicious compliance.
To me Apple morphed from having premium products with excellent integration to having cross-product lock-in that maximizes money extraction from users.
And then there's Cook sucking up to Trump with a golden turd to protect next quarter's revenues. This showed that Cook had no principles more important than profit.
For the same period:
AMZN: +2100% META: +1700% MSFT: +1300% GOOG: +1400%
I also liked the part about growing the company while reducing its carbon footprint by more than 60%.
Even if that figure might somehow be inflated, it is impressive nonetheless.