> I think Tim Cook took Steve Job's vision and really took it to the moon.
I vehemently disagree with this. I think Cook's logistics and business-focused goals are, if not diametrically opposed to Job's product obsession, at the very least orthogonal to it. Almost everything about Apple the product, over the past 15 years, has either coasted (e.g. stayed at par with the rest of the industry) or gotten worse. The one exception is arguably Apple Silicon (and I'm sure their board is acutely aware of it).
In Steve Jobs biography, I read that he was obsessed with the factory they built to mass produce devices. I think he was in some way also obsessed with logistics of how things were made, and Tim Cook came in and not only helped Apple but also helped transform the global supply chain.
I also think most products apple makes are in the top tier of their respective category, if not the best.
Airpods? They make more than most SaaS decacorns. How can you not credit that as a massive success that came out of nowhere?
Except we can’t discount the fact that Jobs chose Cook as his successor. So there’s something Jobs clearly saw there, past being “diametrically opposed” to Jobs’ product obsession. Maybe Jobs felt there were enough product people.
I find this critique extremely odd. Sure, Apple isn't perfect, but literally every thing they do is top tier in the category they enter.
I started writing out a list of Apple's products and it was simply [x device] in [y category] is either the best or consistently rated in the top of that category.