> no overt politics
Excuse me? Giving a literal gold trophy to the God-Emperor Trump is not politics?
No, it's just a business tax. Do you see Cook getting on twitter and parroting the god emperor's topic of the day?
So you think he is a Trump supporter, then? I would have guessed precisely the opposite. My assumption is that the trophy was his way of looking out for the best interests of Apple. In that regard probably a fairly good ROI.
That's like saying going to Washington DC at all is "politics."
It'd be bad business stewardship if he didn't; bad for shareholders, ultimately.
It looks silly optically, but it's plain to see that Apple has trump nailed psychologically. And it worked! They knew what was needed to get an administration to support the company in meaningful ways.
May we do better on the next election.