It is a combination of publisher lock in and folks attempting wild new stuff that breaks out of what AI stuff typically produces.

Earlier this year with a lot of luck, the Canadian duo Angine de Poitrine suddenly got discovered because they are doing stuff that falls outside of conventional music styles.

They aren't unique in the experimental nature they are exploring but it has highlighted an hunger from audiences to find stuff outside of the median. Folks like Frank Zappa had to relentlessly advocate for themselves as they figured there was a middle ground between these two thing.