This is fully on Apple themselves. USB consortium asked apple to use lightning for what became USB-C, but Apple didn't want to give up the ecosystem control.

You're aware the maker of the lightning connector helped produce the USB-C standard in the same year they created lightning?

> The design for the USB‑C connector was initially developed in 2012 by Apple Inc., with the help of Intel, HP Inc., Microsoft, and the USB Implementers Forum.

https://en.wikipedia.org/wiki/USB-C