alt Hacker NewsApple didn't use to be a status symbol. I think they earned it. And the fact that they are going all in on Neo tells me they don't care about the status symbol part as much as the profit maximizing. Let me know when Ferrari sells an affordable car.
Replies
finghin • today at 8:45 AM
Yep - Apple have worked through to becoming a luxury, upscale brand and there is no reason for them right now to change from that perception with their current market upper hand
➕ show 1 reply
Staus symbol is defined as "a visible, external marker—such as luxury goods, exclusive memberships, or specific lifestyles—used to indicate an individual's high social, economic, or professional standing."
Does owning the same phone as every 16 year old in America really fit that description?