I'm not totally sure I understand. I expected these to be selling for twice the price, not half price.
I thought the whole idea of so much of the tech is to be able to lock you in and make profit that way, through servicing and features and subscriptions and whatever else.
If they're giving up that entire profit stream, they have to make money somewhere else. So how are they selling these for so much less and still making a profit? What am I missing?
You are seeing the price cuts of simplicity.
There’s very little R&D cost. Possibly little cap-ex as the infra to build exists.
They're using an absolutely ancient engine from Cummins that has probably paid off its r&d and assembly line costs at least 10x over. It has virtually no pollution controls on it like DEF or DPF. That alone is saving a fair amount of money.