The Pareto principle applies. For highly complex systems it’s easy to build most of what the incumbents have. It’s the last 20% where it is hard to catch up just because the incumbents have decades of a head start and have the momentum. And even more so here because it’s not just software. It’s very science and hardware heavy.

For farming, it’s even more tough because the market has a really uneven distribution. Usually the best place to tackle huge incumbents is in the midmarket. They’re big enough to need your automation, but they’re small enough to take a risk to save some money, and the features you haven’t built yet aren’t blockers for them.

But there’s basically no midmarket farming, all farms are pretty much either really big or really small.