> As soon as you change it from "Meta" to "some guy named Mark".

There is a huge difference between those.

If someone hires a PI to follow me, they are spending like $10000/week on that. Which means that their expected value is more than that, or that PI will never pay for itself. Where will this value come from? Likely from me, after all it's me they are tracking. So I am really worried, as I am about to lose a huge amount of money (or something else valuable).

On the other hand, if a store installs a whole bunch of cameras so I am tracked anytime I am in there, then it probably costs them only a few cents to track me. So I really don't care much about how losing anything valuable.