Yeah, "Nobody every got fired for purchasing IBM"... a story as old as time itself.

But that is the "fear" side of the enterprise sales equation... The "greed" side of it is for the buyer to make the long / short hedge.

The exec who gets the value of the working product can potentially come out shining, when their peers will be furiously backpedalling next year. And this consummate exec can do it by name-associating with their "main bet" which is optically great for the immediate term but totally out of their control (because big corp vendor will drag its feet like every SAP integration failure they've seen), and feeling a sense of agency by running an off-books skunkworks project that actually works and saves the day.

A fine needle to thread for the upstart, but better than standing outside the game.