Yeah, I don't think the true scale of the "war on general computation" is apparent for many technical people: It's good to think about alternative distribution models for the internet, better use of protocols, etc - but a large and growing number of users literally don't have (administrative) control over their client devices anymore.
The "cognitive control" of tech companies is underpinned by a much more concrete technical control of the devices.
>but a large and growing number of users literally don't have (administrative) control over their client devices anymore.
would those users have had devices over which they had administrative control in the past though? Perhaps for software to eat the world, and for hardware to get distributed far enough that it could, a percentage of the world had to forego administrative rights when getting that hardware.
I suppose those who miss it can still get it, although yes, for how much longer is a question.