alt Hacker NewsThe survivors in the industry were the non-enthusiast players.
Cherry was selling mechanical switch keyboards for POS and specialty applications for decades before the enthusiast market emerged.
Unicomp was addressing the market of terminal-lockin customers who needed a replacement for the IBM Model M (frequently 122-key version) that had finally popped its last rivet at 23 years old.
They didn't have to chase trends, minimizing risk and keeping scale high.
Mid-price enthusiast players are under the risk of irrelevance from cheaper/better competitors. The higher-end of the market-- the Steelseries, Corsair, Razer, Das Keyboards-- are being perpetually undercut by the Redragons, Akkos, Aulas, and a bunch of AliExpress/Amazon no-names. They might be able to hold some ground by virtue of "You can get it for $89 today at Micro Centre and not have to dig into it too hard", but they're very interchangeable (maybe RGB and programming ecosystems matter for some)
Boutique vendors might be able to keep things running by going from trend to trend or relying on a small, dedicated audience-- group buys where everything is pretty much prepaid are probably better than trying to sell at retail and end up on a pile of unsold stock.
But I wonder how far off we are from "bespoke to order"-- a wizard with a bunch of knobs but some constraints, and it generates a stack of files that get forwarded to PCB and CNC/3D-printing jobbers, and in 8 weeks you get a parcel from Shenzhen with an assembled keyboard.
I'd suspect right now, the small-scale inefficiencies are what holds it back. It's doable but probably too expensive to make a viable product out of.
> Mid-price enthusiast players are under the risk of irrelevance from cheaper/better competitors. The higher-end of the market-- the Steelseries, Corsair, Razer, Das Keyboards-- are being perpetually undercut by the Redragons, Akkos, Aulas, and a bunch of AliExpress/Amazon no-names.
To be fair, you get what you pay for - I can’t really justify the fancier options since the cheap ones are good enough (I even occasionally return to my backup Logitech K120 and it’s okay for getting things done), but my daily drivers are Redragon and a bunch of lesser known budget options and they just work. At the same time, I had a case where a particular model (I think it was an older Genesis) developed the issue of the same keys not responding both before and after RMA and in the new keyboard the store sent me, must have been a bad batch/design.
I’ve had some keyboards with Kailh or Outemu switches for years and they’re okay, a bit hit or miss. Then again I have like three mechanical keyboards in total (and since I don’t need one for when I’m in the countryside anymore or office where I got o-rings to make it silent, I treat it as a stockpile of backups) so I’m probably good for years to come.
The more expensive options will buy you a bit more consistency across the board and decrease the risk of just getting a bad product.