In another universe, I can see Filco ergonomic keyboards. LED glass-screen keys that actually made sense on the very high end. Hot swaps. An enterprise line up with partnership with Dell and other big manufacturers, an affordable 3y lifespan silent mechanical keyboard would have pleased big tech workers. They had the talent and cash flow to make it happen and take the lead with economies of scale.

Nothing wrong with sticking to what works, but the way to beat pale competition is to innovate.