>. In many domains, productivity is already sufficient. What’s being sold is workforce reduction.

This is a blindspot to many. People working on entrepreneurial projects need to build a lot. They start with nothing. They need (for example) features. There's a lot to do.

Most firms are not that. Visa, Salesforce, LinkedIn or whatnot. They have a product. They have features. They have been at it for a while. They also have resources. They are very often in a position of finding nails for a "write more software" hammer.

It's unintuitive because they all have big wishlist and to do lists and and a/b testing system for pouring software into but...

If there were known "make more software, make more money" opportunities available, they would have already done them.

Actual growth and new demand needs to come from arenas outside of this. Eg companies that suck at software(either making or acquiring) might be able to get the job done.

The Problem, bringing this back to the article, is fungibility. A lot of this "human capital" stuff cannot be easily repackaged. It's a "living" thing. Talent and skills pipelines can be cut off, and vanish.

A danger in Ai coding (and other fields) is that it leverages preexisting human capital and doesn't generate any for later.