> Nothing malicious

The first result is a sponsored result, and even after Friendster is indexed, if they don't pay apple's extortion-rate, the first result will still be for some other social media app.

Ads in the app store are malicious. There are people who have searched "Ledger bitcoin wallet", clicked the first link (a malicious app who paid apple enough money to be 'sponsored' for that search), and had all their money stolen.