The main reason this is an issue is that it's a lemon market. Many sellers claim their sites will require "no time to maintain" and that future returns will likely continue, but it's often a lie and thus you don't get the multiple that is truly justified. Even without lies, no one knows the truth of your business like you do. The unfortunate result of this -- and I've been in a similar position in the past -- is that you are incentivized to lazily run things into the ground slowly rather than find a new owner who may bring new passion.
>Many sellers claim their sites will require "no time to maintain" and that future returns will likely continue, but it's often a lie and thus you don't get the multiple that is truly justified.
This, the numbers they show are often a result of a pump that isn't sustainable. I've watched a bunch of youtube videos from people on the buying and selling side of things, and it's readily apparent that the values are temporary for most of the sites. The scam sites outnumber the legitimate long term ones and both are sold on the same platforms.