It's less surprise, but more confusing given the game theory as their competitors are not doing the same thing and the multiplier changes alone will likely churn current users.
Their competitors aren't doing the same thing because none of their competitors had the same broken 'pay per request' pricing model.
AI companies are increasing prices across the board.
Their competitors aren't doing the same thing because none of their competitors had the same broken 'pay per request' pricing model.