And almost by happenstance Apple. Turns out they have a great platform for inference and torched almost nothing comparatively on Siri. The Apple/Gemini deal is interesting, Google continues to demonstrate their willingness to degrade their experience on Apple to try and force people to switch.
They also degrade their own direct services with little warning or thought put into change management, so, to be fair, Apple may be getting the same quality of service as the rest of us.
Indeed. I'm wondering if Apple's "miss the train" with AI ended up being a blessing for them. Not only in the Google deal but also there's a lot of people doing interesting stuff locally..
Apple is basically in the same boat as AMD and Intel. They have a weak, raster-focused GPU architecture that doesn't scale to 100B+ inference workloads and especially struggles with large context prefill. TPUs smoke them on inference, and Nvidia hardware is far-and-away more efficient for training.
If you do the math (I did), in 2 years, open source models that you can run on a future MacBook Pro will be as capable as the frontier cloud models are today. Memory bandwidth is growing rapidly, as is the die area dedicated to the neural cores. And all the while, we have the silicon getting more power efficient and increasingly dense (as it always does). These hardware improvements are coming along as the open source models improve through research advancements. And while the cloud models will always be better (because they can make use of as much power as they want to - up in the cloud), what matters to most of us is whether a model can do a meaningful share of knowledge work for us. At the same time, energy consumption to run cloud infrastructure is out-pacing the creation of new energy supply, which is a problem not easily solved. I believe scarcity of energy will increasingly drive frontier labs toward power efficiency, which necessarily implies that the Pareto frontier of performance between cloud and local execution will narrow.