They've been like that for a while actually, I think at least since the big hype around ChatGPT 4.5 (or was it 5?) and that underwhelming, lukewarm, oversanitised presentation by Altman and his team.

Yups... Mythos is the smallest possible leap. Not a standard model generation advance, not even a version point advance. Just the smallest possible quanta of a change. We are absolutely hitting a plateau any day now. Any day. Any time. Any second now. Yup. Right now! Surely!