That might be true for the tech giants but it’s not true in the typical case. In our case, we didn’t care which platform people used, and if anything, the owners of the apps preferred people to use the web because many of them were selling subscription services and didn’t want to hand over 15% to the app stores.

“Getting data on people” is just not that attractive for most apps. Are Reddit motivated by things like that? Sure. But it’s just not that valuable for everybody else.

You know what is attractive? Giving customers what they want. And customers want native apps.