My personal enthusiasm can come off this way, but I'm excited for it as a cyclist, someone whose brother was killed by a driver, and general cutting edge technology hobbyist.

People are interested as its a sci-fi promise long hoped to be filled. It is the first step to alot of other changes that will happen as higher majority of vehicles on the road transition to actual full self driving.

Self driving cars are such a huge quality of life improvement that people would advertise it for free.

I would rank it up there with mobile broadband and smartphones in terms of influence.