I don't know much about how this camera is priced, but I think you're underrating the human desire for exclusivity. I won't be surprised when that first run sells out.

I would put this in the luxury goods category, which has been doing really well. Photography has a lot of gear horders too, so I wouldn't be surprised if on that alone it sells out. Then people who actually want to use it will stay priced out.

It's my biggest peeve with artificial scarcity markets, speculators or collectors buy everything and people who actually want to use the item can't afford it.

A new Leica M6 goes for about $7K at B&H. When you could still buy them, Rolleiflexes were about that much. A mechanical camera hand-made in short runs in Germany? Not gonna be cheap. If you can afford and think you'll use it enough to make it worthwhile, there are worse things you could spend your money on.