Apple got so bad with its products, so bad indeed that they took a bet on the low price sector with the Neo and abandoned the powerhouses. It is so funny, because due to the high profit margin as a relative share of the price Apple earns more by selling a few top models than with dozens of Neos.

Tim Cook, the supply chain master leaves house the moment the very reason why he got hired in the first place is in dire straits.

I don’t think that the successor will likely change that, since Cook made sure, no one is remembering Jobs anymore and as top manager won’t pass a reversal of many of his decisions.

So he will lead through a CEO he controls. Only if the new guy takes on the battle in the name of product there might be a chance but this would mean, Cook and the new CEO have to be dismissed. So popcorn times, I think Apple is going to stay as boring as it got, while the quality constantly declines.